Abstract: The whole process engineering consulting practice in China's construction industry is in an exploratory stage where multiple modes coexist and the consulting content varies greatly. To promote the healthy development of this enterprise, key measures are to take the owner's demand as the guide, reasonably determine the content of its consulting service, and improve its service ability. Through combining relevant information in literature, this study identifies 12 kinds of owner demands of the whole process engineering consulting, carries out the questionnaires of positive and negative satisfaction and importance with the help of the A-Kano model, and calculates the priority of each kind of the demands. The results of empirical analysis show that engineering supervision and cost consulting belong to the must-be demand; project management, design and survey belong to the one-dimensional demand. And bidding agency, pre-planning and BIM consulting are the attractive demand; the indifferent demand includes post-operation, building energy-saving and green building consulting, engineering inspection services, and engineering insurance consulting. Based on these results, we suggest the engineering consulting enterprises be transformed to better meet the integrated and personalized consulting demands of construction owners.

Key words: whole process engineering consulting, owner's demand, A-Kano model, priority